Bianca Barrett is a writer, a journalist and an editor as well as the founder of The Scoop: a membership site offering a journalist’s insider secrets on getting you and your brand featured in the media.
As a writer for VOGUE, Courier, The Sunday Times, Refinery 29, Cosmopolitan, BBC and the Evening Standard as well as a Senior Contributor to Forbes, Bianca has seen many business pitches for coverage, many of which failed to grab her attention.
Seeing a need to help businesses sharpen their skills and reach journalists without the need to always spend money on external professionals, she founded The Scoop, so that entrepreneurs, VAs and even PR professionals could learn from the professionals - journalist, editors and trained PRs - about exactly what they need to do to put themselves in the best place to get coverage from major media outlets, so that they can build their profile and ultimately earn more profits from their business.
In additional, by teaming up with Grace Ekenimoh, a professional PR, with over a decade of experience on the PR side of the fence, their combined insider insights provide a unique perspective that has resulted in a practical methodology that is easy to follow and steps you through to success with journalists.
With a suite of self-study courses, a members monthly insider chat with a journalist and a members monthly call with Grace to chat through any issues, their support is outstanding and the answers are all there. Imagine hearing the journalist you’d like to get a piece with telling you themselves exactly how to get their attention and stand out from the crowd - priceless!
We chatted to Bianca about her journey to her current career, the ups and downs along the way and how she finds little pockets of countryside time, even though she lives in London.
This is a really interesting interview and not to be missed if you’re looking for a few insider media coverage tips along the way.
You can find It’s the Scoop on instagram here
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